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Does Contentware offer A/B Testing?

For A/B testing to work you need three things:

  • A sample of the "A" and a Sample of the "B" - both of which Contentware provides
  • A mechanism to distribute the content (Contentware can potentially only distribute social media content to integrated channels)
  • A mechanism to evaluate the performance of the two samples and determine a "Winner" - Contentware does not provides this data.

The best way to use Contentware in your A/B testing evaluation is to rely on Contentware to produce the A/B samples -- these could be different email subject lines, different email formats, different social media posts etc. Send these various A/B samples out, determine the winner and then if needed modify the Contentware campaign to reflect the changes.