For A/B testing to work you need three things:
- A sample of the "A" and a Sample of the "B" - both of which Contentware provides
- A mechanism to distribute the content (Contentware can potentially only distribute social media content to integrated channels)
- A mechanism to evaluate the performance of the two samples and determine a "Winner" - Contentware does not provides this data.
The best way to use Contentware in your A/B testing evaluation is to rely on Contentware to produce the A/B samples -- these could be different email subject lines, different email formats, different social media posts etc. Send these various A/B samples out, determine the winner and then if needed modify the Contentware campaign to reflect the changes.