What is “Marketing Velocity”?

Contentware offers three different Marketing Velocities: 

  • High
  • Medium
  • Low

The marketing velocity defines the number of promotions and the frequency with which those promotions are scheduled in a campaign. All Contentware campaigns default to the "Medium" marketing velocity.  The following table compares the number of promotions for each marketing velocity level for a Webinar campaign that starts promoting 30 days prior to the event.

Marketing Velocity Email Facebook Twitter LinkedIn Instagram TOTAL
High 15 24 26 21 8 94
Medium 12 17 17 13 8 67
Low 10 12 12 8 6 48