What are the “Image Search Terms” on the campaign setup page?

Image Search Terms are used to help Contentware “Understand” what your event is about to better select an appropriate image and to tailor marketing phraseology.  You can use one or more comma separated Image Search Terms. Using broader terms may yield better results (e.g. "Cyber security", rather than "Network Detection and Response", or "online shopping", rather than "cart abandonment rates").