Contentware requires you to approve all social media media posts prior to scheduling them to integrated social media platforms. We do this for both your benefit and ours. The Contentware platform generates content to the best of its ability. But in the end, this is YOUR event and we cannot be 100% sure that the content is accurate in terms of intent and tone. A quick review and approval ensures that you can be confident the content that is being published to social media is exactly the way to want it.